Is it the film itself or the advertising that accompanied it that has the most steadying influence on our thoughts? While many of us will still have to recollect the story or scenes of the movie, at an instant we can recall the advertisement for anti-smoking campaigns done by many celebrities that is shown before the movie starts.

 

Cinema advertising relates to the on-screen and off-screen branding that customers see in theatres; it is often viewed as a short audio-visual commercial before the film begins, as posters in movie theatres, and so on. It has always been a very successful marketing medium.

Why Cinema Advertising? There Are Various Benefits:

The message has a “larger-than-life” impact on enormous movie displays.
– The audience is a massive audience since they cannot change channels or flick through the pages of a print advertisement and are unlikely to leave during commercials.
– Cinema advertising is seen by an audience that is likely to be focused on the screen or the cinema hall environment.
– Cinema advertising ensures a longer attention span, allowing the message to be transmitted more effectively.
– Cinema, with its vast localized reach across India, is perfectly suited to reaching out to both a small geographical area and the entire country.
– A world-class sound system has been installed in the theatre.
It is more beneficial to combine cinema advertising with TV promotions.
– Including cinema in the media plan expands its effective reach.
– In movies, media planners can target TV ad avoidance schemes.
– Marketers reduce media waste by localizing advertising in theatres.
– Cinema attracts a young audience.
– In movies, personalized pin-code advertising is feasible.
– Cinema is the simplest advertising medium.